Email: 800usability@gmail.com - Call: (408) 342-9052

Consumer Products

IAA provides companies with direct observations on how consumers interact with their products. The results of the usability tests are real observations of consumers’ subjective attitude toward the product and objective successes and failures when interacting with your product.

User Interface Design is often associated with software interfaces and is frequently referred to as Human-Computer Interaction (HCI). However, User Interface Design must be considered wherever users interact with controls or displays. The application of interface design is pervasive, including products such as: a simple watch, a DVD player, an aircraft cockpit, a software program, a phone application, etc.

In many cases, a product with good functionality is not readily accepted because it is not easy or efficient to use. A product's front-end user interface design also impacts the usability, acceptance, and marketability of a product. A good user interface design increases the intuitiveness, efficiency, and comfort level with a product, which translates into product acceptance and use. For a product to be successful, you need both good functionality/technology and a usable and intuitive user interface (UI).

Our Role

From strategy, research, design, and testing through final product phase, IAA focuses on the end-user by employing a user-centered methodology. Our team of Human Factors engineers will provide your company with the foundation and strategy to improve, innovate and create exceptional consumer experiences based on our clients’ goals, business objectives, and consumer expectations.

Our Locations

Saratoga Lab

Saratoga Station

1821 Saratoga Ave, Suite #200

Saratoga, CA 95070

Phone: (408) 342-9052


Hamilton Lab

Westgate Office Center

4950 Hamilton Ave, Suite #104

San Jose, CA 95130

Phone: (408) 866-1800

Office Hours

Mondays: 9:00am - 5:00pm

Tuesdays: 9:00am - 5:00pm

Wednesdays: 9:00am - 5:00pm

Thursdays: 9:00am - 5:00pm

Fridays: 9:00am - 5:00pm

Saturdays: By Appointment

Sundays: Close

Our Mission

IAA helps make technology approachable, intuitive and fun! We can research, design, evaluate or test your product or work environment to be more useful, usable, safe and satisfying. We apply a business-centered approach to user-centered design, evaluation and testing by focusing on user experiences that have marketability and economic impact.