Expert Heuristic Evaluation

Expert Heuristic Evaluation by IAA

What is an Expert Heuristic Evaluation?

An Expert Heuristic Evaluation, or expert review, is a method of assessing the ease-of-use inherent in a product or service. The objective of a heuristic evaluation is to 1) define and document usability and design issues based on established human factors principles, 2) identify pain points in the design, and 3) any safety risks and concerns to the intended user. Our evaluations not only identify what is wrong, but tell you how to iterate and improve your product with a detailed set of recommendations. In an Expert Heuristic Evaluation usability engineering professionals evaluate a product or interface against a large set of usability and design heuristics or human-computer interface rules and principles. In addition, this often includes conducting contextual inquiry interviews with real customers in order to understand typical usability issues that users encounter.

Our Role & Expertise

At IAA typically, four to six of our human factors engineers will evaluate and perform and Expert Heuristic Evaluation on a client’s product. While each specific project contract determines exactly what the IAA deliverable will be, most often clients receive a single, comprehensive report. Included are identified issues at both a global (across the entire product or service) and local (specific and/or isolated) level. We also will provide solutions and design recommendations, all presented in a format that makes correctly actioning each item a straightforward process.

Project Assistance

Please contact us if you would like further information on conducting an expert heuristic evaluation, or if you wish to discuss any other of our consulting services.

Our Locations

Saratoga Lab
1821 Saratoga Avenue, Suite #200
Saratoga, CA 95070
Phone: (408) 342-9052


Hamilton Lab
4950 Hamilton Ave, Suite #104
San Jose, CA 95130
Phone: (408) 866-1800

Office Hours

Mondays: 8:00am - 5:00pm

Tuesdays: 8:00am - 5:00pm

Wednesdays: 8:00am - 5:00pm

Thursdays: 8:00am - 5:00pm

Fridays: 8:00am - 5:00pm

Saturdays: By Appointment

Sundays: Close

Our Mission

IAA helps make technology approachable, intuitive and fun! We can research, design, evaluate or test your product or work environment to be more useful, usable, safe and satisfying. We apply a business-centered approach to user-centered design, evaluation and testing by focusing on user experiences that have marketability and economic impact.