Our focus at IAA is to understand how humans interact with the abundant technologies and environmental factors that influence performance in transportation. Understanding these interactions is critical to ensuring that new technologies are safe, effective, and an enhancement to existing systems.
IAA’s team of Human Factors engineers investigate how the design of a vehicle or transportation system, coupled with human behavior, influences safety and efficiency. We identify risks and develop methods to mitigate or eliminate errors from occurring. Some factors in the design of a vehicle that can contribute to errors include navigation systems, infotainment systems, power steering, seat belts, mirrors, and windows. Additionally, we apply psychology, design, and Human Factors principles to evaluate the environmental variables (e.g. weather, traffic signs, road layout, and pedestrians) and determine the degree of risk and impact. We have experience conducting heuristic evaluations, running user experience studies, and re-designing systems to ensure a seamless shift between the user and complex systems.