Email: 800usability@gmail.com - Call: (408) 342-9052
Main Banner: IAA provides companies with direct observations on how consumers interact with their products. The results of the usability tests are real observations of consumers’ subjective attitude toward the product and objective successes and failures when interacting with your product.
User Interface Design is often associated with software interfaces and is frequently referred to as Human-Computer Interaction (HCI). However, User Interface Design must be considered wherever users interact with controls or displays. The application of interface design is pervasive, including products such as: a simple watch, a DVD player, an aircraft cockpit, a software program, a phone application, etc.
In many cases, a product with good functionality is not readily accepted because it is not easy or efficient to use. A product's front-end user interface design also impacts the usability, acceptance, and marketability of a product. A good user interface design increases the intuitiveness, efficiency, and comfort level with a product, which translates into product acceptance and use. For a product to be successful, you need both good functionality/technology and a usable and intuitive user interface (UI).
From strategy, research, design, and testing through final product phase, IAA focuses on the end-user by employing a user-centered methodology. Our team of Human Factors engineers will provide your company with the foundation and strategy to improve, innovate and create exceptional consumer experiences based on our clients’ goals, business objectives, and consumer expectations.
Saratoga Station
1821 Saratoga Ave, Suite #280
Saratoga, CA 95070
Main line (client inquiries): (408) 342-9052
Recruit line (study participation inquiries):(408) 834-8443
Mondays: 8:00am - 5:00pm
Tuesdays: 8:00am - 5:00pm
Wednesdays: 8:00am - 5:00pm
Thursdays: 8:00am - 5:00pm
Fridays: 8:00am - 5:00pm
Saturdays: By Appointment
Sundays: Close
IAA helps make technology approachable, intuitive and fun! We can research, design, evaluate or test your product or work environment to be more useful, usable, safe and satisfying. We apply a business-centered approach to user-centered design, evaluation and testing by focusing on user experiences that have marketability and economic impact.